IT STARTED WITH ONE QUESTION:

"What if we could make something greathappen in our world just by doing what we do every day?"

That question, from B1G1 Founder Masami Sato, became the starting point for B1G1.
The Origin Story video traces B1G1 Founder Masami ​Sato’s journey from an accidental entrepreneur to a ​global business-as-a-force-for-good leader. Masami saw that everyday business activity — a sale, a sign-up, an invoice — could be turned into something more: a small, repeatable act of giving that adds up to lasting support for the causes that need it.

Since 2007, that idea has grown into a global giving movement. For Worthy Causes, it means something very practical: funding that doesn't depend on a single grant cycle or a one-off campaign, but keeps arriving because it's built into how thousands of businesses already operate.
explore the program

Two Organizations, One mission

Businesses join through BUY1GIVE1's platform at b1g1.com, and that giving reaches you through B1G1 Giving, Inc. — the entity you'll apply to and hear from as a Worthy Cause.
Who you'll work with

B1G1 Giving, Inc.

B1G1 Giving Inc. is a registered 501(c)(3) charity that seeks out and works with high-impact charitable organizations all around the world to provide them with effective, additional funding for their work.​
The engine behind it

Buy1GIVE1 Pte Ltd

BUY1GIVE1 is a social enterprise and a B Corp that runs a business membership program which aims to help businesses all over the world in their giving efforts.​
Since 2007

A movement that keeps growing

SOME OF THE B1G1 GIVING BOARD MEMBERS

Paul Petruccelli
PAUL PETRUCCELLI
President
Paul is the President of B1G1 Giving and has supported the B1G1 initiative since 2010. Previously, he served as the Legal Counsel at Kraft Foods and brings significant expertise into our work at B1G1 Giving. He is a pragmatic lawyer with a deeply caring heart. He ensures that our collective work and decision-making processes are always unbiased, aligned with our mission, transparent and humane.
JENNY DOMINGUEZ
Treasurer
With over 24 years of experience in accounting, Jenny has worked across government, higher education, healthcare, and nonprofit sectors, helping organizations strengthen financial systems and enhance accountability. Her expertise and passion for transparency make her a perfect fit to support B1G1’s mission, ensuring that every action in the Movement continues to create positive ripples around the world.
Deanne Firth
DEANNE FIRTH
Board Member
Deanne is the director of Tactical Super, a chartered accounting firm in Australia specializing in audit and helping clients understand superannuation and tax legislation. She is also extremely committed to giving back. Her company is also a B1G1 Business which means that she truly understands the aspirations of other business owners.